In an announcement 1-800-Flowers.com Inc. says that it will start accepting Bitcoin for its products and items. Thus, it’s a new business of its kind that is going to embrace the digital currency that is growing in popularity as payment for online transactions. The chain of stores hopes that it will help reach to new segment of customers who want to pay in Bitcoin.
The decision to accept Bitcoin won’t be effective for some time as the online florist and gift shop company said it will begin accepting the digital currency this fall. The source from the company informed that Coinbase, based in San Francisco, will process Bitcoin payments for the Carle Place based company.
The organization seems to have been charmed by Bitcoin, a non-regulated digital currency that buyers and sellers exchange over the Internet without bank involvement. The company says that once it starts accepting Bitcoin, payments will be accepted across the parent company’s brands like FannieMay.com, Cheryls.com, ThePopcornFactory.com, 1-800-Baskets.com, FruitBouquets.com, and Stockyards .com.
Nonetheless, as 1-800-Flowers.com in a statement to press said that it has a record of technological innovation, such as being the first merchant to conduct a transaction on AOL and being the first e-commerce company to allow customers to complete transactions through their Facebook pages, it looks, the customers are going to have better user experience.
The company was formed in 1976 by Jim McCan in New York Metropolitan area and since then has expanded its reach and operations. Currently, there are more than a dozen outlets from where it delivers flowers and other items to its customers. The organization also claims to be committed for environment and provides a sustainable environment for generations to come.
The Growing List of Outlets Accepting Bitcoin
The addition of 1-800-Flowers.com in the list of the organizations accepting the digital currency is encouraging; however, it’s not the one company that is doing so. There is a growing list of companies that accept the virtual currency. ForexMinute earlier reported how Overstock.com, Lord & Taylor and Dish Network, etc. are accepting Bitcoin.
The decision by 1-800-Flowers.com did not surprise many, particularly the ones who follow the company as it has a record of technological innovation. For instance, it was the first merchant to conduct a transaction on AOL and was the first e-commerce company to allow customers to complete transactions through their Facebook pages.
To contact the reporter of this story: Deepak Tiwari at email@example.com