To outreach to political leaders and policymakers in the European Union, the Bitcoin Foundation has hired Monica Monaco, the founder and managing director of TRUST EU Affairs. This is an attempt on behalf of the organization to ramp up its lobbying efforts, first in the US and now in EU which is important for the digital currency market.
Earlier the organization had hired Washington, DC-based firm Thorsen French Advocacy to work with the policy makers in the US government and now it has made a similar push to promote the digital currency in Europe. In a press release the organization says that this is the first time an external expert has been directly hired in this way in the EU.
Till now the foundation normally relied on the advocacy efforts of its members; however, now that Brussels-based Monica Monaco, who apart from being a founder and managing director of TRUST EU Affairs, was also senior manager for EU relations and regulatory affairs in the legal department of VISA Europe for more than 10 years, is going to do the job.
The Bitcoin Foundation says that a legal and economic background makes Monaco an ideal candidate. She brings to the role knowledge of payment systems, consumer credit, e-commerce and financial education, which according to the foundation she will utilize to help the foundation “protect and promote” Bitcoin in Europe.
Monica Monaco Brings Relevant Experience to Promote Bitcoin in EU Says ED of the Foundation
Her organization ‘Trust EU Affairs’ is a regulatory affairs consultancy specializing in financial services legislation at the European Union level. Thus, there is not much change in the profile she is going to work with the Bitcoin Foundation. Even executive director of the foundation Jon Matonis agrees that Monaco would be a valuable addition to the foundation.
He said that through her experience with Visa and financial clearing networks, Monica brings a wealth of knowledge and important contacts to the Bitcoin Foundation. Talking about the role she is going to play he said that her role will also include strategic coordination with local affiliate chapters.
Matonis added that her role will also be on the foundation’s plans on launching an EU regulatory affairs committee, similar to the one headed by Pillsbury Winthrop Shaw Pittman attorney Marco Santori in the US.
The Bitcoin Foundation is trying to discourage uninformed negative treatment of Bitcoin and for that it is laying down the groundwork for law and policy changes that both maintain Bitcoin’s independence and permit its fuller integration into mainstream financial services systems.
To contact the reporter of this story: Deepak Tiwari at firstname.lastname@example.org