Leading Forex Exchange Firm World First Enters into a Deal with WisePricer


Leading Forex Exchange Firm World First Enters into a Deal with WisePricerPricing engine WisePricer has entered into a deal with World First UK Ltd, a leading foreign exchange firm based in England that handled over 4 billion pounds worth of transactions for various businesses globally in 2012.

The deal is aimed at helping retailers that transact in international markets to maximize their profits.

World First helps E-commerce businesses cut costs each time they repatriate sales proceeds on the largest global online markets.

WisePricer uses tools like the SpyAgent in its pricing engine. This feature generates price history analytics and gives retailers priceless data on their competitors’ pricing strategies in order to outsmart them. It therefore enables them to compete against bigger firms that have already installed such tools in order to generate higher profit margins in a competitive market.


The partnership will enable retailers to clinch better foreign exchange rates which translate into significant savings. Opening accounts is free.

“The partnership is centred on a common mission – to optimize profits for retailers. We
look forward to providing added value to each others’ clients,” said Arie Shpanya, CEO of

A press release made available on Monday shows that companies that use WisePricer have seen their revenues grow by 22 percent on average, while profit has grown 7 percent. These savings will be magnified, thanks to WisePricer’s new partnership with World First.

“We are delighted to be working with WisePricer to give each other’s clients access to significant savings, through price optimization and exceptional exchange rates,” Jason Brankin, World First’s Global Head of E-commerce said. To register for a free 2-week subscription to ForexMinute Premium Plan, visit www.forexminute.com/newsletter.

To contact the reporter of this story; Yashu Gola at yashu@forexminute.com