il Giornale, an Italian daily newspaper published in Milan, Italy is now accepting Bitcoin from the subscribers. Thus, becoming the first major Italian newspaper outlet accepting Bitcoin for digital subscriptions, the newspaper claims to hit new high. The measure is aimed to embrace the new technology and be in sync with the change.
The first information regarding the new feature came in when the visitors saw the Bitcoin logo boldly visible on il Giornale‘s digital subscriptions page. The logo was with a message that read that the Journal was the first newspaper in Italy and in Europe who accepts payments in Bitcoin.
This is not an ordinary development for Bitcoin in Italy, as il Giornale is one of the top 20 daily papers in Italy which according to the data collected has circulation of more than 678,000 in 2012. The number may have gone up definitely in the last one and half year.
Embracing the new technology, it will further gain the respect from Bitcoin enthusiasts.
According to the announcement il Giornale‘s digital subscriptions allow readers to view all news categories and articles in PDF files. All these have been optimized for Android smartphones, iPad, and other tablet devices. Thus, paying just 0.42 cents per day with an annual subscription, subscribers have access to all the mentioned features.
A Little Background of the Newspaper
The newspaper was launched on 25 June 1974 as Il Giornale Nuovo; however, due to financial difficulty In 1977 Montanelli, editor and member of the publishing company board of directors sold it to Silvio Berlusconi, who later on became the prime minister of Italy. However, Silvio Berlusconi could not hold it long and sold it to his brother in 1994.
The newspaper has always been receptive to innovation and the latest step that makes it the first in Europe is another example of it. Accepting Bitcoin from subscribers, il Giornale it has joined the club of the Chicago Sun-Times of the US which announced that it would be accepting Bitcoin payments for subscriptions at the start of April of this year.
First European Newspaper to Accept Bitcoin but not the first in the World
Like Chicago Sun-Times that aimed to keep the Sun-Times current and evolving with changing technology, il Giornale too aims to embrace the technology and be on the right track of the history that moves fast.
To contact the reporter of this story: Deepak Tiwari at firstname.lastname@example.org