Leading forex consultancy International Foreign Exchange (IFX) has awarded digital communications firm Rooster PR the work of raising its profile in Britain and the rest of the world.
IFX, which was formed in 2005, focuses on advising on and facilitating monetary transfers of high value for its private and corporate clients scattered across Europe, the UK, Australasia and the Middle East.
IFX has recorded annual growth rate of 50 to 60 percent over the last three years. This saw it open offices in Warsaw last month and before then, Dubai in May 2013. The agency plans to open five new offices globally in the next three years, reported The Drum.
Rooster has been tasked with the role of improving the profile of IFX brand in England and international markets and establishing it as the consultancy of choice on forex matters. It will look for opportunities for IFX spokespersons to offer industry insight and comments on matters such as foreign investment, international money transfer, personal finance, and overseas property and exchange rate movements.
“With our ten year anniversary approaching and a number of success stories to communicate, we believe it is the perfect time to invest in PR. We are pleased to be working with Rooster to increase our competitive share of voice in the media and raise the profile of IFX among relevant business and consumer audiences,” said Tom Greenwood, the chief operating officer at IFX.
“With such impressive growth figures, and an ambitious international expansion programme already underway, this is an exciting time to be brought on board to help raise awareness of the IFX brand. The foreign exchange market is a very busy space indeed, however, we feel confident that the strategic communication of IFX’s continued successes, expertise and insights will enable us to ensure they stand out from the crowd,” said James Brooke, Rooster’s Managing Director. To register for a free 2-week subscription to ForexMinute Premium Plan, visit www.forexminute.com/newsletter.
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