High Performance Beverages Co (OTCMKTS:TBEV) shares were flat at $0.00010 and unchanged in after-hours trading. Share prices have been trading in a 52-week range of $0.00 to $0.00. High Performance Beverages Co is a beverage company in the process of transitioning itself into the dairy production and value-added dairy processing industry.
In a press release, the company announced the hiring of its new President and CEO, Ryan Coulston, and the appointment of its new Board Chairman, Cameron Calaway.
Coulston comes with a broad background that includes customer relations, sales, business development and strategic planning. He earned his BA in Business from Utah Valley University then has helped several new companies develop and implement strong new marketing plans.
Calaway is a Central Washington native and is a 3rd generation farmer and cattle raiser, which means he has roots deeply embedded in agriculture. He earned his BA degree in Agricultural Business and has over 30 years of experience growing crops, cattle and companies in the agricultural industry. Calaway has acquired dairies with low performance and sustainability, and has turned them into profitable, multi-million dollar operations.
“We are pleased to bring our vision for dairy management and dairy value-added processing to High Performance Beverages Company. The new direction we intend to take the Company will create tangible value for shareholders and have a high impact in the rural economy where we operate by creating good paying full time employment,” High Performance Beverages Co CEO Ryan Coulston stated.
In the same press release, High Performance Beverages Co announced that it plans to strategically reposition its business model into the dairy industry with a focus on dairy production and the value-added dairy processing market.
Under this plan, the company will first focus plans on opportunistic acquisitions of existing dairies then begin to implement plans for dairy value-added production, introducing vertically integrated processing. This will allow for High Performance Beverages Co to draw upon the liquid milk from the acquired dairies in order to produce higher value products.