The latest entrant in the fast-growing milieu of mainstream businesses accepting Bitcoins payment is e-commerce giant Rakuten Super Logistics, a worldwide leader in shipping services.
Rakuten Super Logistics is a subsidiary of Japan-based Rakuten, which apart from owning the popular e-commerce platform also holds interest in diverse businesses such as travel, media and financial services.
Bitcoin real-time payment growing in value
The momentum in adoption of Bitcoin use in mainstream Business-to-Consumer transactions and Business-to-Business (B2B) payments is apparently on the rise and increasing many fold, especially in the past few months.
The most glaring example being last week’s 85 BTC payments a consumer made to hardware and PC manufacture Dell Inc., for delivery of servers. This week Rakuten’s foray into the business has definitely marked the transition for bitcoins as an acceptable payment mode.
More importantly, the size of transactions are growing significantly in value, as are the net worth of the companies willing to be migrate to the cryptocurrency standards.
Thus far, Dell is the largest company in terms of market capital, at $57 billion, to be accepting Bitcoins as a mode of payment. Now, Rakunten, with $5 billion annual revenue, is the second-largest company to engage with virtual currency.
Rakuten’s e-commerce platform leverages BTC
Rakuten’s move to bitcoin payment is perhaps inevitable, given the fact that it is one of the largest e-commerce platforms and is run by pro-technology CEO Hiroshi Mikitani.
Rakuten Super Logistics CEO Joseph DiSorbo too shares the technology adoption drive and explained that,
We are working to apply this new technology to the benefit of market participants, especially those who can’t now easily access the global e-commerce marketplace.”
BitPay as processing partner
Super Logistics announced that it will be partnered by BitPay to handle the merchant processing end.
To contact the reporter of this story: Deepak Tiwari at firstname.lastname@example.org