Hong-Kong based Dan Wells, a British participant in the Formula Masters sports driving, will benefit from sponsorship under a new crowdfunding program in the latest attempts to popularize virtual currencies via car sports.
Similar sponsorships have taken place lately, with the Isle of Man TT superbike rider David Johnson benefiting from a branding event last week. The developments also follow the dogecoin NASCAR sponsorship.
According to the Bitcoinnews, plans are that the bitcoin logo should appear for the first time on Wells’ livery on 18th July at a race in South Korea.
The driver has been a technology enthusiast, having used social networking sites to build his career. He also engages his fan-base on a regular basis through an active blog and Facebook. His Twitter profile boasts over 16,500 posts.
Previously, the driver has initiated successful crowdfunding campaigns via GoFundMe, from which he has managed to generate over 14,000 euros from over 150 supporters. However, this is his first attempt at bitcoin.
Wells said bitcoin can provide a platform for fresh sports entrants to avail sponsorship and engage fans.
“This partnership is exciting and innovative and I am delighted to add bitcoin as another method for sponsors and investors to invest and support my career in motorsport … Before my racing career, one of my passions was economics so this has always been an interest and it is great to be involved in such an innovative project,” Well is quoted by Coindesk as saying.
Car racing and bitcoin are both related to technology, Wells added, saying he cherished the opportunity to link with the bitcoin fraternity that founder of CryptoMex David Shin offered him.
The new crowdfunding efforts are being managed by CryptoMex and Dan Wells investors, a platform owned by Wells.
Shin said he was glad that Wells was backing bitcoin and the CryptoMex site.
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