When several retail organizations are looking for Bitcoin payment option, Mirakl could not hold itself for long time. Now, online marketplace provider, Mirakl, is now allowing its retail customers to offer Bitcoin as a payment option to consumers on their websites and e-commerce channels.
Founded by e-commerce experts, Mirakl is the leading provider of Marketplace solutions which offers a platform i.e. Software as a Service delivery model or SaaS that is both comprehensive and flexible in terms of functionality and technology and that enables seamless integration of a Marketplace with an existing or embryonic website.
The company which provides on-going strategic, technical and operational support to clients works with some of the world’s most well-known retailers that include Darty, Galeries Lafayette and Woolworths. With such names in the list of clients, Mirakl with this measure is going to add to the convenience of customers willing to pay in Bitcoin.
Though the company has decided to provide this feature to its clients, co-founder Adrien Nussenbaum is not expecting an immediate rush of Bitcoin payments. He believes that Bitcoin will eventually become a significant currency as he does not expect customers to have huge turnover from Bitcoin payments initially.
However, he wants them to be ready for when consumers do embrace it. Talking to media professionals he said that although there is a perception of it being risky from a security perspective, Bitcoin is rich with potential and cannot be dismissed as a fad. His organization helps retailers create their own marketplace.
The Decision was Just a Matter of Time
Here retailers can add a platform where buyers and sellers can interact. Moreover, as it fits seamlessly with a retailer’s brand and existing presence to offer increased product choice and profits without inventory and logistics costs and restraints, it has become extremely popular among them, addition of Bitcoin will further add to that.
Moreover, as the rise in use of Bitcoin, combined with online marketplaces becoming an accepted and mainstream destination for shoppers, the step Mirakl was just a matter of time. Nussenbaum makes it clear that he wants customers, irrespective of their model or strategy, to anticipate market trends and not have to react to them.
He concludes that consumers are completely comfortable buying from online marketplaces and will one day want to do so using Bitcoin they will be ready for that.
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