Former heavyweight champion and renowned movie personality Mike Tyson has branded his name and face on a line of Bitcoin ATM machines.
Bitcoin Direct, the company behind the creation and distribution of Mike Tyson Bitcoin ATMs, meanwhile inaugurated the first version of the machine at a Las Vegas-based hotel. It also admitted that it planning to launch around 100 more Mike Tyson Bitcoin ATMs in different parts of the United States.
Tyson, who was also available at the time of launch, expressed his excitement with the Bitcoin project, stating how he feels honored to be the one to carry a torch for Bitcoin. He, alongside Bitcoin Direct, hoped that their marketing strategy will create enough buzz to create more space for Bitcoin adoption on mainstream levels.
“The Mike Tyson Bitcoin ATM should help introduce bitcoin, the digital currency formerly seen as only used by the tech savvy, to the consumer and broaden its availability and appeal to the general public,” stated Peter Klamka, the CEO of Bitcoin Direct. “The Mike Tyson Bitcoin ATM offers consumers a convenient, secure, reputable, automated and economical method of purchasing bitcoin for cash.”
This, perhaps, is the first time when a sports personality — with an outreach to over millions of people around the globe — has stepped up to endorse a digital currency brand. The news has been hailed by a noticeable majority of Bitcoin community for its PR-rich strategy to promote the digital currency. Despite of its escalation to the mainstream, a common man’s perception towards Bitcoin is still negative — at least in most cases.
The association of a personality like Mike Tyson with a Bitcoin project indeed promises to wash off such doubts.