In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Insignia Systems Inc. (NASDAQ:ISIG) reported that Cable Car Capital Llc. has picked up 865,529 of common stock as of 2017-05-19.
The acquisition brings the aggregate amount owned by Cable Car Capital Llc. to a total of 865,529 representing less than 7.4% stake in the company.
For those not familiar with the company, Insignia Systems, Inc. (Insignia) is a developer and marketer of in-store products, programs and services for consumer goods manufacturers and retail partners drive sales at the point of purchase. The Company’s products include the Insignia Point-of-Purchase Services (POPS) in-store marketing program, thermal sign card supplies for the Company’s Impulse Retail System, laser printable cardstock and label supplies, and The Like Machine. Its POPS program is an account-specific, shelf-edge advertising and promotion tactic. The program allows manufacturers to deliver product information to consumers at the point-of-purchase and to leverage the local retailer brand and store-specific prices to provide a call to action that draws attention to the featured brand and triggers a purchase decision. It focuses on managing a retail network, made up of over 22,000 store locations, for the purpose of providing at-shelf market access for consumer packaged goods manufacturers’ marketing programs.
A glance at Insignia Systems Inc. (NASDAQ:ISIG) key stats reveals a current market capitalization of 12.89 Million based on 11.66 Million shares outstanding and a price at last close of $1.01 per share.
Looking at insider activity, there are a few transactions worth noting.
Specifically, on 2015-12-16, Air picked up 803 at a purchase price of $2.89. This brings their total holding to 1,654,103 as of the date of the filing.
On the sell side, the most recent transaction saw Lucas unload 4,904 shares at a sale price of $6.49. This brings their total holding to 134,646.
It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Insignia Systems Inc. (NASDAQ:ISIG) as things move forward to see if its progress aligns with these transactions.
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