Guess Who Just Picked Up Under Armour Inc. (NYSE:UA) Shares

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In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Under Armour Inc. (NYSE:UA) reported that Baillie Gifford & Co has picked up 19,502,014 of common stock as of 2017-05-08.

The acquisition brings the aggregate amount owned by Baillie Gifford & Co to a total of 19,502,014 representing less than 10.56% stake in the company.

For those not familiar with the company, Under Armour, Inc. is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness. Its products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. As of December 31, 2016, the Company had approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida.

A glance at Under Armour Inc. (NYSE:UA)’s key stats reveals a current market capitalization of 8.84 Billion based on 220.17 Million shares outstanding and a price at last close of $19.09 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2016-02-01, Katz picked up 2,000 at a purchase price of $83.68. This brings their total holding to 2,000 as of the date of the filing.

On the sell side, the most recent transaction saw Fipps unload 1,993 shares at a sale price of $38.20. This brings their total holding to 56,732.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Under Armour Inc. (NYSE:UA) as things move forward to see if its progress aligns with these transactions.

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