Care.com Inc. (NYSE:CRCM) is Attracting Smart Money

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In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Care.com Inc. (NYSE:CRCM) reported that Portolan Capital Management has picked up 1,507,119 of common stock as of 2017-05-11.

The acquisition brings the aggregate amount owned by Portolan Capital Management to a total of 1,507,119 representing less than 5.13% stake in the company.

For those not familiar with the company, Care.com, Inc. is an online marketplace for finding and managing family care. As of December 31, 2016, the Company had 22.8 million members, including 12.9 million families and 9.9 million caregivers, spanning 19 countries. Its consumer matching solutions allow families to search for, qualify, vet, connect with and select caregivers. It also provides caregivers with solutions to create personal profiles, describe their skills and experience, and otherwise differentiate and market themselves in a fragmented marketplace. In addition to consumer matching solutions, the Company offers its members products and services to facilitate their interaction with caregivers. It serves employers by providing access to certain of its products and services to employer-sponsored families. In addition, it serves care-related businesses, such as day care centers, nanny agencies and home care agencies, willing to market their services to its care-seeking families and recruit its caregiver members.

A glance at Care.com Inc. (NYSE:CRCM)’s key stats reveals a current market capitalization of 439.83 Million based on 29.40 Million shares outstanding and a price at last close of $14.81 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2014-08-26, Krupinski picked up 2,000 at a purchase price of $9.21. This brings their total holding to 157,750 as of the date of the filing.

On the sell side, the most recent transaction saw Krupinski unload 4,000 shares at a sale price of $11.74. This brings their total holding to 182,654.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Care.com Inc. (NYSE:CRCM) as things move forward to see if its progress aligns with these transactions.

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