As the US is preparing for the Budweiser Made in America (BMIA) Concert Series, Bitcoin users will have better experience as Budweiser is teaming up with Coinbase on a Bitcoin payments initiative. The company believes that it will help it reach to the new segment of customers who wish to spend their Bitcoin in a meaningful manner.
Extremely popular Budweiser Made in America Festival is an annual music festival held in Philadelphia, Pennsylvania and from 2014 onwards will also be held in Los Angeles, California simultaneously. Sponsored by Anheuser–Busch, the event features several stages that continuously host live music from a wide range of genres including hip hop, rock, pop, R&B, and EDM.
Budweiser Made in America Festival is Huge Success
Started a couple of years ago, Budweiser Made in America Festival was founded by American rapper, record producer, and business mogul Jay-Z and his business associate, marketing mogul Steve Stoute. The organizers of the event aim to bring together music and culture and provide a better experience for all those who wish to have a good time.
According to the announcement the partnership between the two companies will be on display during the tour’s upcoming event at The Complex in Salt Lake City on 12th June. Now, concert-goers can use their Bitcoin at participating concession stands wherein they will get assistance from Coinbase and Budweiser.
The two companies are promising to promote the event by distributing $10 worth of Bitcoin to eligible concert-goers. A sort of experiment, the initiative is expected to encourage users to experience Bitcoin during the BMIA Concert Series that began in April in Madison, Wisconsin, and runs through the end of August with shows in Philadelphia and Los Angeles.
Entry of Bitcoin in Entertainment Industry
Available only in limited numbers, it requires concertgoers to opt-in when they register for their tickets on the BMIA Concert Series website. Another requirement is that they must agree to receive an invitation to create a Coinbase wallet so that they are able to connect to the company’s service.
The promotional offer is aimed to help people have a sort of understanding about the digital currency and part of a promotional offer from Coinbase wherein it is donating $10 in BTC to students who sign up for its service, and could be seen as its latest bid to enroll younger users who participate in large numbers in the event.
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