Baristas Coffee Company (OTCMKTS:BCCI) shares got a boost on June 7 to $0.0194 and were unchanged in after-hours trading. Share prices have been trading in a 52-week range of $0.01 to $0.07. The company has a market cap of $1.36 million at 71.60 million shares outstanding.
In a press release, Baristas Coffee Company announced that Spotify is now running Baristas White Coffee ads featuring Megs McLean on its free music streaming service. Spotify has over 100 million active listeners and is the largest and most listened to music streaming service in the world.
“Spotify has become a very important media particularly for reaching younger audiences. Baristas can achieve guaranteed trackable impressions while allowing us to target the specific genre and demographic that is responding well to the white coffee craze. Megs’ status on Spotify and her unique sound that has become known as ‘Crunge’ is resonating well with Country, Pop, and Rock genres. This provides Baristas a cross-over audience that is being introduced to Baristas White Coffee endorsed by a relevant current artist,” said Baristas Coffee Company CEO Barry Henthorn.
This is in line with the company’s national multi-faceted advertising campaign which combines digital display advertising driving traffic directly to Amazon and radio campaign on over 120 stations. Adding Spotify to its channels extends the reach of its media plan, which will continue to expand over the next six months.
Baristas Coffee Company is a national coffee company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category.
Baristas Coffee Company also markets other coffee related products and gained mainstream exposure when it was the subject of “Grounded in Seattle” the reality show special feature. It has recently refocused its business to focus on its wholesale and direct to consumer coffee based products such as single serve coffee pods compatible with Keurig 2.0 brewing system. Baristas special “Espresso Blend” and its revolutionary “White Coffee” have become strong sellers, with the lightly roasted 3X the caffeine, “White Coffee” becoming the number one white coffee Keurig compatible cup in the nation.