There has been a growing tug of war between 2 stocks: Apple and Samsung. Both of these technology companies offer consumers diverse products. One of them which is paramount is the smartphone. Samsung offers the Galaxy or Android. Apple is popular for its various iPhone models. Until recently, Apple controlled the market. However, Samsung has recently overtaken her rival. There are various reasons for this. Moreover, there is growing competition between the 2 brands.
What has also been big in the news is the various lawsuits that Apple has filed against Samsung. Apple accuses its rival of copying its iPhone technology. The brand has had some success in court, but it may get hard for Apple to prove its case, as Samsung gains a larger market share. The growing competition between Apple and Samsung is great for consumers and investors alike. However, it is not good news for Apple.
From Samsung’s point of view, they have everything going for them. It is true that the company may face threats of further lawsuits, but as profits grow, so does the share price. Samsung shares are in very high demand. This comes at a time when Apple fell 30% from its all-time high. This is in spite of the U.S. Company making a mini comeback at the end of last week.
Apple is still likely to continue being very innovative. This will be proved with its advancement of the iPhone 5. However, with Samsung taking the battle to the next level, Samsung’s market share and share price May continue rising.