In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Inuvo Inc. (NYSEMKT:INUV) reported that Onset V Lp has picked up 2,559,691 of common stock as of 2017-07-17.
The acquisition brings the aggregate amount owned by Onset V Lp to a total of 2,559,691 representing a 8.97% in the company.
For those not familiar with the company, Inuvo, Inc. (Inuvo) is an Internet advertising technology and digital publishing company. The Company operates through two segments: the Partner Network (advertising technology), and the Owned and Operated Network (digital publishing). Within the Partner Network segment, the Company recruits online publishers and provides them an advertising delivery service, the primary brands for which are ValidClick and SearchLinks. This service allows publishers the ability to place Inuvo advertising-technology in various locations and configurations within their Website or application for either a desktop or a mobile implementation. The Owned and Operated Network segment designs, builds and markets consumer Websites and applications. This segment consists of its main online property marketed under the ALOT brand and various other Websites targeted at specific demographics, such as EARNSPENDLIVE and sites designed for generating leads in a specific market vertical, such as ASKTHIS for automotive..
A glance at Inuvo Inc. (NYSEMKT:INUV)’s key stats reveals a current market capitalization of 29.44 Million based on 28.52 Million shares outstanding and a price at last close of $1.03 per share.
Looking at insider activity, there are a few recent transactions worth noting.
Specifically, on 2017-06-14, Morgan picked up 4,908 at a purchase price of $1.10. This brings their total holding to 1,989,963 as of the date of the filing.
On the sell side, the most recent transaction saw Terrell unload 101,000 shares at a sale price of $0.39. This brings their total holding to 6,456,275.
It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Inuvo Inc. (NYSEMKT:INUV) as things move forward to see if its progress aligns with these transactions.Subscribe below and we’ll keep you on top of what’s happening before it moves markets.